FOR PROMOTORS
MAKE YOUR MERCH WORK FOR YOU
Graviton helps festivals and events build merchandise operations that can handle peak demand, multiple artists, large crews and the pressure of show day.
Where we add value.
- In-house festival and band merchandise operations
- Store positioning, layout, signage and crowd flow
- Staffing models, shift plans, training and supervision
- POS, cashless payments and live stock visibility
- Artist intake, count-in/out and settlement workflows
- Click & collect, pre-orders and online-store coordination
- Anti-theft, tagging, barcode and scanning processes
- Reporting and post-event performance review
- Knowledge transfer and creation of a Merch Production Bible so your internal team can run the operation independently in future editions
FOR PROMOTORS
The Full Circle Solution.
Use the complete model or strengthen only the workstreams your event needs. The eight connected steps below are designed to work as one operating system.
FULL CIRCLE SOLUTION
Eight connected steps. One operation.
For promotors, merchandise works best when team, process, technology and commercial decisions reinforce each other. Graviton's Full Circle model connects those elements into one practical operation from setup through settlement.
01Merch Team SetupRoles, staffing levels, responsibilities, briefings and escalation structure.
02Store SetupPhysical, online and on-site stores designed around sales and fan flow.
03Processes & WorkflowsCount-in/out, stock handling, replenishment, click & collect and controls.
04Team SteeringOn-site leadership, remote support, issue handling and operational rhythm.
05Technical SetupConnectivity, devices, integrations, scanning and resilient show-day setup.
06POS & PaymentsFast, secure payment flows with stock visibility and reliable reporting.
07POD & FulfilmentPrint-on-demand, e-commerce, fulfilment and scalable global delivery.
08Settlement & ReportingTransparent count-out, fee logic, artist settlements, data and insights.
+Optimisation
Post-event review, bottleneck analysis, conversion opportunities and the roadmap for the next run.
→Knowledge Transfer & Merch Production Bible
We document the complete operation — roles, workflows, timelines, systems, supplier touchpoints, stock procedures, settlement logic and key learnings — and transfer that knowledge to your internal team. The result is a practical Merch Production Bible that enables the event or festival to run the merchandise operation internally in future editions, with Graviton available when additional support is needed.